nascent was tasked with planning & designing the website for iQU, a massive, Netherlands-based massive multiplayer online game advertising network.

The company was at the wrap-up stages of a re-branding project, performed by DAY in London, and we followed that process by extending the new brand into the digital world.

We experimented with different directions for high-impact, saturated generated graphics, followed by intentionally playful & quirky grid-based layouts, and ended up with an expressive layout that accomodate rich game graphics as well as business & 'corporate' information.

Designed at Designit.

Designed with Eyal Richter, Michal Ferber Angel, Maria Zimovich, Lily Azar.
3D icons by Roy Yogev.
Game graphics: various MMO games.